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Cooperative Marketing
Boresha International, Inc. is a unique company that is positioned to
deliver one of the most desired commodities in the world, coffee. Boresha
has chosen to distribute its products utilizing the same method of
distribution used by many of the most successful companies in the
world.
The method of distribution that Boresha has chosen to deliver these
unique coffees is cooperative marketing. cooperative marketing is
currently a $30 million industry in the United States alone, reaching
over $110 billion worldwide. Cooperative marketing is one of the
most effective methods for reaching customers with over 50 million
participants worldwide, and over 10% of all U.S. households engaged
in this exploding business model.
The key to cooperative marketing is relationships. For example, we
are always referring the things and people we like to those individuals
in our circle of influence. Whether it is a restaurant, a haircut, or
just a good movie, we naturally tell others of the people and things
we like or enjoy. Additionally, we often listen to the opinions and
referrals that our friends and family often share with us.
The concept of Boresha is no different. You can build a successful
business by simply making a referral for those people you know or
even those you don’t know, to try this amazing single-source
coffee. As they enjoy this great tasting coffee, they too can tell
others…which begins the powerful “word of mouth”
marketing campaign that has built numerous billion-dollar companies.
Cooperative marketing is one of the most powerful methods of
distribution in the world today, and is one of the best vehicles in
assisting the average person in earning above average income with no
special talents or skills.
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Coffee Industry
Boresha International, Inc. is a recently launched company that is
positioned to deliver one of the most desired commodities in the world,
coffee. Boresha has created very unique, single-origin Arabica coffee,
which is a more authentic product than most of the successful leading
brands giving Boresha an edge in one of the most powerful industries
in the world.
The coffee industry currently exceeds $70 billion annually, with
over 400 billion cups consumed each year. Coffee, as a product,
is actually the second highest traded commodity globally; it falls only
shortly behind oil.
Coffee is the most popular beverage in the world next to water and
is actually less expensive than bottled water. In the United States,
the majority of households drink coffee making the U.S. the single
largest coffee-consuming nation on earth. Every day, Americans drink
more than 300 million cups of coffee, with over 75% of those cups
being brewed at home.
Boresha has positioned itself at the forefront of this giant industry. The
“word of mouth” method of marketing its unique
coffee to family and friends places Boresha, and its representatives,
at the doorway of two multi-billion dollar industries, and a potential
customer base that requires an endless supply of product.
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