Boresha

The Company

Boresha International, Inc. is a company that is perfectly positioned at the forefront of two powerful, global mega-trends.

Headquartered in Concord, California, Boresha provides individuals with an unparalleled business model that combines the second most highly-traded commodity on earth—coffee—with the extraordinary cooperative marketing industry.

At the core of Boresha, which is Swahilian for “to improve,” is the mission of improving the lives of others. Whether through its premium organic coffees, its unique business model, or by directly generating charitable income to save the lives of children, Boresha’s cornerstone is that of Integrity, Quality, and Making a Difference.

Boresha has integrated two of the largest industries in the world, creating a remarkable vehicle of success for people from all walks of life through which they can actively make a difference in their lives and the lives of others.

The coffee industry serves over 1 billion cups of coffee every day, while co-operative marketing currently exceeds over 50 million participants globally. Boresha’s powerful business model allows individuals to capitalize on the unprecedented merger of these two global giants to create their ideal lifestyle.

The purpose of Boresha is clear: to offer the finest premium organic coffees, to create an exceptional business for individuals to live their dreams, to improve the lives of others, and to directly impact the lives of children.

This purpose, combined with the principles of entrepreneurship, ethics, and success, has set the stage for an extraordinary experience for all those involved.

 


 

The Executive Team

GEORGE NAJJAR,President / Chief Executive Officer

George Najjar George Najjar, Founder, President, and CEO of Boresha International, Inc. brings a high level of discipline, commitment, and professionalism to his vision of setting new standards of excellence and creating an exceptional business model that will greatly enhance people's quality of life.

Identifying a strong opportunity in the automotive industry over 16 years ago, George first began his career as a salesman at a Ford Motor Company dealership, and went on to quickly breaking company sales records. Soon thereafter he joined BMW, where he soon became one of the top 10 salespeople in the nation. George was promoted to Sales and Finance Director where he tripled sales volume, receiving the company's No. 1 ranking in the country as Sales and Finance Director for BMW.

Combining his experience within the automobile industry and finance, George founded and operated ACAcars.com in 2002, which has diversified into a retail operation comprised of two highly successful dealerships.

George's role as CEO of Boresha includes providing the overall vision of the company and its strategic direction. Under his leadership, he brings entrepreneurial instinct, integrity, and extensive business experience to Boresha.

A resident of California for over 23 years, George graduated from San Francisco State University with a degree in Electronics and Electrical Engineering.

 
MICHAEL C. BABCOCK
,Vice-President & International Marketing Director

Mike Babcock Mike Babcock, Founder, Vice President, and International Marketing Director of Boresha International, Inc., has set out to create a company built on the principles of trust, integrity, and ethics, that at its foundation would put people first, give back to the community, and become a home for its employees.

An entrepreneur at heart, Mike has built, owned, and operated a number of successful companies within the marketing and service business for over 20 years. Mike has received a number of awards for consistently being ranked as the top salesperson within his industry. In addition to the success of his own company, Mike has been instrumental in the creation, fund-raising, and marketing of numerous companies in a variety of industries.

Continuing his track record of success, Mike was able to simultaneously build one of the most successful marketing organizations and one of the top cooperative marketing companies worldwide. In a very short time, Mike achieved the top position possible in that company, where he was consistently recognized as one of the overall top producers worldwide, in addition to building an organization of thousands of representatives.

With his vast experience in the cooperative marketing industry and his entrepreneurial successes, Mike Babcock brings a unique combination of vision, experience, and dedication to all aspects of this exciting company.

Mike's role as Vice President and International Marketing Director within the company includes utilizing his leadership skills to support the corporate structure, designing the overall marketing strategy for the company, and leading the marketing efforts of the representatives in the field.

 
LEONARD DI GIOVANNI
,Chief Operating Officer

Len Di Giovanni

Len Di Giovanni, COO of Boresha International Inc., brings 30 years of success directing multi-faceted business units, with a unique blend of skills and a proven record of helping his clients achieve results. A results-driven leader, Len is passionate about "creating an organization and environment that allows people to succeed and grow with the end result being revenue and intrapersonal improvement."

Len's successful approach to business stems from his experience in various executive leadership positions, where he has created corporate teams, customer service support, developed sales plans and marketing strategies, and headed new business development. He has been involved in the marketing of emerging solutions to accounts such as Boeing Aerospace, Lockheed/Martin, Deutsch Airbus, Hughes Aerospace, and Lowe's, and supported over 500 distributors, internationally.

Len graduated from St. Mary's College with a Bachelor of Arts Degree in Business Administration and English. He served in the United States Army as 1st Lieutenant, Field Artillery, and in Vietnam as a Forward Observer, and appointed Battery Executive Officer. Len received the Military Medal Award and two Bronze Stars for his exceptional service.

Len has served on several Boards of Directors, including The Floor Covering Installation Contractors Association, Just Say Y.E.S. Foundation, Shiloh Christian Fellowship, Global Education Partnership, the Advisory Board of Floor Universe, and as a teacher of Biblical Studies at the college level.

 


 

NEWS

Boresha